Soho was lit when Tia Kemp pulled up to Tyler, The Creator’s Golf store in NYC, but what happened after had the internet talking. Inside, she was vibing with the colorful Golf hoodies and pieces that have made Tyler’s brand one of the most recognizable names in hip hop streetwear. The energy was fun, real, and all about family — Tia even joked about hooking her sons up with fresh gear.
But the moment she walked out the door, things flipped into pure New York street culture. Hustlers lined the block with tables full of fake designer goods, from “China Birkin” bags to Goyard wallets. Tia, always quick with humor and honesty, turned the whole situation into comedy, bargaining prices down and roasting the idea of flexing with counterfeit luxury. Her commentary on rocking a “Birkin Durkin” shows exactly why people tune in — she’s raw, unfiltered, and hilarious.
The mix of Golf’s polished retail space and the grind of NYC street vendors highlights two sides of hip hop’s relationship with fashion: the legit industry and the underground hustle. Tia Kemp manages to move through both worlds with the same boldness, making this clip not just entertainment, but a snapshot of the culture itself.
