Hot Boy Turk breaks down the real differences between independent artists and major label rappers, using himself and Gunna as examples. In this unfiltered conversation, Turk reveals why labels have a massive advantage when it comes to distribution, playlists, marketing budgets, and brand partnerships. At the same time, he shows how independent artists like himself keep control, build real relationships, and often outwork those backed by a machine.
From 18,000+ streams happening in real time to recording high-quality music straight from home, Turk explains how hustle, strategy, and smart partnerships can match the glitz and glamour of a label deal. He dives into topics like interns becoming future power players, why relationships matter more than money, and how keeping your budget lean can pay off big. For anyone serious about the business of hip hop, this is a raw and honest look at what it takes to survive and thrive outside the system.
